§ Studio ... about
Casa Selvedge exists because the maths of fashion creative are broken. A photographer charges £6,000 for a half-day shoot whose output runs out by the next campaign. An agency charges £12,000 a month for a Slack channel and a quarterly deck. Brands under £10m revenue cannot afford either, and so they ship the same five product photos for years. We built a studio that replaces both ... not by being cheaper, but by being faster, more consistent, and weirdly more human.
§ How we think
We measure ourselves in finished, ad-ready, on-brand assets. Not decks. Not status calls. Not deliverables vaguely described.
Even when they're synthetic. We design house models the way good casting directors do ... they have temperament, history and clothing they wouldn't be caught dead in. The brand DNA picks the model.
Anyone can prompt. The work is the QA... a quality gate that rejects 30% of first-pass output, custom brand-trained models, garment-fidelity checks, anatomy filters. The studio is everything around the generator.
Your fabrics, your lighting, your mood. We do not blend you with anyone else. Each tier above Studio gets a model trained only on your references and used only for you.
§ Who's in the room
Studio · Strategy · Empire calls
Was a creative director at three London agencies before starting Casa Selvedge. Got tired of producing the same campaign three times for three different brands at three different prices. Started Casa Selvedge to make exactly that impossible.
Generation · Vision QA · Captions · CRM
Eight agents running in production: Intake, Garment-parsing, Generation orchestrator, Vision QA, Caption, Client portal, Outreach, CRM. They handle ~90% of the studio's labour. They don't sleep. They never call in sick. They are not for hire.
Photography · Casting · Retouching
When a campaign genuinely needs a human shoot ... a hero hero, a wedding-dress launch, a face we don't already own ... we bring in trusted London photographers and retouchers. The bill goes to us, not you.
The studio is in Shoreditch above a Vietnamese coffee shop. We make better work in person. If you're a UK fashion founder and you'd rather meet than book, just say so on the call.
Book a 15-minute call →