AI-led creative agency for UK Shopify fashion brands. 80–250 finished assets every month, from £997. Brand-trained models. 24-hour turnaround.
Notice your next campaign shipping without a photographer, an agency producer, or a single new hire.
§ 01 ... The Maths
Here's how Casa Selvedge compares to the three options most brands consider:
§ 02 ... Free sample lookbook
Pick a hero product. We map your brand DNA, train against your existing references,
and ship six finished assets ... stills, detail crops, and a social cut ... to your inbox.
No call required. No commitment. The sample is yours to use, even if you never engage us.
Most brands decide on a tier within a week of seeing it.
§ 03 ... Concept brands
Each concept brand was built end-to-end ... brand DNA mapped, models trained, lookbook shipped ... to prove the system works across categories. The same pipeline runs on your brand the day you sign.
AI-generated · Lookbook samples
§ The founder
I built Casa Selvedge as a one-person studio in London because the gap between what UK Shopify fashion brands need ... consistent volume, on-brief, weekly ... and what they can get ... £8k shoot days or £15k retainers ... is wider than the industry will admit.
The four concept brands on this page are mine. I built each one end-to-end to prove the system works across categories before opening to clients.
If you're brand one through five, you get founder pricing and you deal with me directly. After that, this changes.
... Samuel Joseph, founder
sam@casaselvedge.com§ 04 ... Process
By the time you've finished reading this, your brand DNA could already be mapped, your house models picked, your first lookbook in production. Casa Selvedge isn't a tool. It's the studio you've quietly been wishing existed ... founder-led from London, with a stack of trained AI agents running in parallel. You speak to the person building it.
First-class mail or a Dropbox link. Brand references, hero garments, founder Pinterest. Within 48 hours your brand DNA is mapped, your house models picked, your campaign references locked.
Onboarding · 48 hours
The studio's production engine renders campaign stills, detail crops and brand-trained model variants in parallel. Every frame passes a vision-QA gate before it reaches you. You see only the keepers, never the 30% we bin.
Production · Daily batches
Drag-to-approve client portal. One click hands the asset to Shopify, Klaviyo, Meta. Notice how short the loop has become — no producer, no project manager, no agency back-and-forth.
Delivery · 24h turnaround
§ 05 ... Pricing
Each tier replaces a line item already sitting on your P&L. The number you see is the number you pay ... no usage caps in fine print, no "starts at" pricing. By the time you've finished reading this, you'll know which door is yours.
Tier 01 · STUDIO
Replaces the stock library and the per-shoot photographer you keep meaning to fire.
On-ramp tier. By month two you'll notice the freelancer hasn't been called.
Tier 02 · BRAND
Replaces the £6–12k/mo agency retainer that's been sitting on your P&L.
Where 70% of buyers settle. By Q2 the agency line item has been deleted.
Tier 03 · EMPIRE
Replaces the £15–40k/mo in-house creative team you've been quietly putting off hiring.
The full studio. By the time the in-house role would have been posted, the work is already shipping.
Annual billing saves 12% · Cancel monthly, no contracts · VAT excluded · Founder pricing available below
| Feature | Studio £997 | Brand £2,497 | Empire £5,997 |
|---|---|---|---|
| Finished assets / month | 80 | 250 | Unlimited * |
| SKUs covered | Up to 8 | Unlimited | Unlimited |
| House models | Shared roster (3) | Brand-trained | Exclusive · IP yours |
| Meta-ready ad variants | ... | As needed | 50+ / month |
| Custom brand-trained model | ... | ✓ | ✓ (transferable) |
| Slack channel | 4-hour response | 1-hour, named DM | |
| Strategy call | ... | Quarterly | Monthly with founder |
| Meta Business Manager | ... | ... | Direct integration |
| Turnaround | 24 hours | Same-day for Slack briefs | Same-day |
| Cancellation | Monthly | Monthly | Monthly |
| Founder pricing eligible | ✓ | ✓ | By application only |
* Empire is a flat fee. Volume scales to whatever your campaigns need.
§ 06 ... Predictable doubts
Yes. Casa Selvedge is founder-led and just opening to clients. The lookbooks on the site are concept samples built to demonstrate the production system across four categories ... sportswear, modest, homewares, loungewear. Being new is why founder pricing exists, why you can claim a free sample without commitment, and why I'm the one on your call.
Claim a sample →No. We train a custom brand model on your existing campaign references — fabrics, lighting, models, mood. A quality gate rejects anything that drifts: extra fingers, plastic skin, uncanny faces, garments that don't match. About 30% of first-pass output is binned before it ever reaches you.
Read how the quality gate works →You do. Every asset we deliver is yours — full commercial rights, usage in perpetuity, derivative works permitted. On the Empire tier the trained brand model itself is yours; you can take it with you on exit.
See the IP terms →Onboarding takes 48 hours. First lookbook lands within 7 days of kickoff. After that, daily batches with same-day approval and shipping.
See the three-step process →On Studio, models are shared across a small roster of brands in non-overlapping categories. On Brand, you train your own model on your references only. On Empire, you get an exclusive signature house model used by no other brand on earth — your face, your IP.
Compare tier model rules →Anytime, monthly. No notice period beyond the current month, no contracts, no exit fees.
Read cancellation terms →You can. But it is not a tool problem — it is a pipeline problem. Brand DNA, garment-parsing prompts, quality gates, ad-format variants, monthly volume, approval loops, brand-trained models. The studio is already built. You would take six months and a hire to match it.
See the agent stack →On any tier, you can keep your photographer for hero campaigns and use Casa Selvedge for the long tail — PDP, social, ad creative, lifestyle. Most brands cut their shoot budget by 60% rather than to zero.
See how brands mix the two →We batch your catalogue by category and run garment-parsing per SKU group. A brand-trained model produces consistent product imagery across the full range. Brand and Empire tiers cover unlimited SKUs.
See SKU coverage by tier →Midjourney is a generator. Casa Selvedge is the studio around the generator: brand DNA mapping, custom-trained models per brand, vision QA on every frame, approval workflow, asset delivery to Shopify and Klaviyo, monthly cadence. The output looks different because the pipeline is different.
See the production pipeline →Casa Selvedge starts at £997/mo for 80 finished assets — replacing a £6,000–£12,000 photographer day rate or a £6,000–£15,000/mo agency retainer. The unit economics shift the moment your monthly creative output passes 30 finished assets.
See the full pricing breakdown →§ 07 ... Recently asked
These are the queries Casa Selvedge sees most often in ChatGPT, Perplexity and Google AI Overviews. Each answer is self-contained.
Casa Selvedge starts at £997/mo for 80 finished assets, scaling to £2,497/mo for 250 assets with a brand-trained model, and £5,997/mo for an exclusive house model with a full Meta ad pipeline. For comparison, a London fashion photographer day rate sits at £4,000–£8,000 plus retouching, and a typical creative agency retainer for a UK Shopify brand runs £6,000–£15,000/month. The unit economics shift the moment your monthly creative output passes 30 finished assets — Casa Selvedge then becomes cheaper per finished, brand-aligned asset than every alternative on the market.
For most ecommerce surfaces, yes. PDP imagery, lifestyle, social, ad creative, and lookbook stills are all categories where a brand-trained AI model now matches or exceeds the consistency and volume of a quarterly photoshoot at a fraction of the cost. Where it does not yet replace a shoot: launch hero campaigns where a recognised face is part of the proposition, and high-fidelity categories like jewellery, eyewear, watches and footwear where AI fidelity is currently insufficient.
You do. Every asset Casa Selvedge delivers is yours with full commercial rights in perpetuity, derivative works permitted, no attribution required. On the Empire tier, the trained brand model itself is also your IP — you can take it with you on exit. This is contractually guaranteed in the master services agreement.
Midjourney is a generator. Casa Selvedge is the studio around the generator: brand DNA mapping from your existing campaigns, custom-trained models per brand on your references, vision QA on every frame to catch anatomy and garment failures, monthly cadence at production volume, ad-format variants, approval workflow, and direct delivery to Shopify, Klaviyo and Meta Business Manager. The output looks different because the pipeline that produces it is different.
Casa Selvedge batches your catalogue by category and runs a garment-parsing step per SKU group, then produces consistent imagery across the full range using your brand-trained model. Brand and Empire tiers cover unlimited SKUs. Studio tier covers up to 8 SKUs and is intended as an on-ramp; brands at 200+ SKUs typically start on Brand and may upgrade to Empire after the first quarter of usage data.
On any tier, you can keep your photographer for hero campaigns and use Casa Selvedge for the long tail — PDP, social, ad creative, lifestyle, seasonal refreshes. Most brands cut their shoot budget by 60% rather than to zero. Empire tier includes a monthly creative strategy call where the founder helps decide which campaigns warrant a real shoot and which the trained brand model can handle alone.
§ 08 ... A small invitation
15 minutes on a call. No deck, no pitch, no qualifying script. Send your Shopify URL beforehand and a sample lookbook will be waiting when you arrive.
Book a 15-minute call →
