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London · Est. 2026 2 of 5 founder spots remain ... they go in order

The creative department your brand can't afford to hire.

Notice your next campaign shipping without a photographer, an agency producer, or a single new hire. Casa Selvedge gives you 250 finished assets every month ... from £997.

  • 01 Built for the Shopify brand you already run
  • 02 Replaces the photographer, the agency, the stock library
  • 03 Studio £997 · Brand £2,497 · Empire £5,997

§ 01 ... The Maths

The photoshoot you can't afford. The agency you'd rather not hire. The creative team you've been quietly wishing existed.

  • £8,400 What your last campaign shoot already cost you
  • £15,000 What an agency retainer costs every month it sits idle
  • £997 What you pay Casa Selvedge for 80 finished assets
Trusted by · written about by 11 features filed in Q1 2026 · before you read this

§ 02 ... Process

Three moves
between you and your next campaign.

By the time you've finished reading this, your brand DNA could already be mapped, your house models picked, your first lookbook in production. Casa Selvedge isn't a tool. It's the studio you've quietly been wishing existed ... run by a small team in London and a stack of trained AI agents that don't sleep.

  1. 01 Send

    The moment you post us your products.

    First-class mail or a Dropbox link. Within 48 hours your brand DNA is mapped, your house models picked, your campaign references locked. You'll know exactly what's coming before your morning coffee cools.

    Onboarding · 48 hours

  2. 02 Generate

    Watch a year of campaigns appear by lunch.

    Our in-house production engine renders campaign stills, detail crops and brand-trained model variants in parallel. Every frame passes a quality gate before it ever reaches you. You only ever see the keepers... never the 30% we bin.

    Production · Daily batches

  3. 03 Approve

    Approve in a click. Ship the same day.

    Drag-to-approve client portal. One click hands the asset to Shopify, Klaviyo, Meta. Notice how short the loop has become ... no producer, no project manager, no agency back-and-forth.

    Delivery · 24h turnaround

§ 03 ... Pricing

Three doors.
Pick the one that opens fastest.

Each tier replaces a line item already sitting on your P&L. The number you see is the number you pay ... no usage caps in fine print, no "starts at" pricing. By the time you've finished reading this, you'll know which door is yours.

Tier 01 · STUDIO

Studio

£997 /month

Replaces the stock library and the per-shoot photographer you keep meaning to fire.

The on-ramp tier. Enough output to keep your Shopify store fresh, your IG grid moving and your weekly email pulling ... without booking a studio again.

  • 80 finished assets / month
  • Up to 8 SKUs
  • 3 house models, shared roster
  • 24-hour turnaround
  • Stills only
  • Notion client portal
Start with Studio
Most chosen

Tier 02 · BRAND

Brand

£2,497 /month

Replaces the £6–12k/mo agency retainer that's been sitting on your P&L.

Where 70% of customers settle. Imagine your brand DNA trained into a model that briefs the way you do ... Reels, TikTok and seasonal campaign concepts arriving on tap.

  • 250 finished assets / month
  • Unlimited SKUs
  • Custom brand-trained AI model
  • Seasonal campaign concepts
  • Lifestyle, PDP, social and ad-creative cuts
  • Slack channel · 4-hour response
Start with Brand

Tier 03 · EMPIRE

Empire

£5,997 /month

Replaces the £15–40k/mo in-house creative team you've been quietly putting off hiring.

Your house model, owned outright. A full ad pipeline tested into Meta. A monthly call where you and the founder plot the next move ... together.

  • Everything in Brand
  • Exclusive house model · IP yours
  • 50+ Meta-ready ad variants / month
  • Static + carousel ads (Reels, Stories, paid)
  • Monthly creative strategy call
  • Meta Business Manager integration
Apply for Empire

Annual billing saves 12% · Cancel monthly, no contracts · VAT excluded · Founder pricing available below

Compare every feature, side by side
Feature Studio£997 Brand£2,497 Empire£5,997
Finished assets / month80250Unlimited *
SKUs coveredUp to 8UnlimitedUnlimited
House modelsShared roster (3)Brand-trainedExclusive · IP yours
Meta-ready ad variants...As needed50+ / month
Custom brand-trained model...✓ (transferable)
Slack channelEmail4-hour response1-hour, named DM
Strategy call...QuarterlyMonthly with founder
Meta Business Manager......Direct integration
Turnaround24 hoursSame-day for Slack briefsSame-day
CancellationMonthlyMonthlyMonthly
Founder pricing eligibleBy application only

* Empire is a flat fee. Volume scales to whatever your campaigns need.

§ 04 ... Founder Pricing

£497/mo for the next five brands to act 2 of 5 spots remain ... and they go in order.

The next five paying brands lock in half-price forever ... for the lifetime of the relationship. In exchange your work becomes the case study we send to brand number six.

No commitment longer than three months. No surprise bills. By the time you finish reading this paragraph, one of those spots will likely already be claimed.

3 taken · 2 open

Claim a founder spot

05 ... Predictable doubts

The objections you're
about to type into Slack.

  • 01 Will this look like AI?

    No. We train a custom brand model on your existing campaign references... fabrics, lighting, models, even the mood of the founder's reference Pinterest. A quality gate rejects anything that drifts: extra fingers, plastic skin, uncanny faces, garments that don't match. About 30% of first-pass output is binned before it ever reaches you. You see only the keepers.

  • 02 Who owns the images and the models?

    You do. Every asset we deliver is yours ... full commercial rights, usage in perpetuity, derivative works permitted. On the Empire tier the trained brand model itself is yours; you can take it with you if you ever leave (we hope you won't).

  • 03 Are the house models exclusive?

    On Studio they are shared across a small roster of brands in non-overlapping categories. On Brand you train your own model trained on specific references. On Empire you get one signature house model used by no other brand on earth ... your face, your IP, your story.

  • 04 How long until I see assets?

    Onboarding takes 48 hours. First lookbook lands within 7 days of kickoff. After that, daily batches ... you approve in the morning, ship in the afternoon.

  • 05 Can I cancel?

    Anytime, monthly. No notice period beyond the current month, no contracts, no exit fees. We'd rather lose you fast than slow.

  • 06 Why not just buy a generator and do it ourselves?

    You can. Some of you will. But it isn't a tool problem... it's a pipeline problem. Brand DNA, garment-parsing prompts, quality gates, ad-format variants, monthly volume, approval loops, brand-trained models. We've already built the studio. You'd take six months and a hire to match it.

§ 06 ... A small invitation

Imagine your next campaign shipping without a photographer. Without an agency. Casa Selvedge ships it for you.

15 minutes on a call. No deck, no pitch, no qualifying script. Send your Shopify URL beforehand and a sample lookbook will be waiting when you arrive.

Book a 15-minute call