Aerock Premium technical sportswear, Edinburgh
We replaced their £3,800 quarterly Cairngorms shoot with a custom brand-trained model. 250 assets in month one — half landed on PDP, half powered a paid social campaign that opened a brand-new under-25 audience without raising CAC.
"We were planning a hire and a £14k spring shoot. We did neither. Casa Selvedge ships a campaign every Tuesday and the founder still owns the model."







