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§ Index ... Concept brands

Four concept brands ... each shipped end-to-end.

Casa Selvedge built four concept brands across sportswear, modest fashion, homewares and loungewear to prove the production system works across categories before opening to clients. Open a build to see the brief, the lookbook, and what was delivered.

  1. AI-generated lookbook still for Aerock ... Premium technical sportswear, Edinburgh, Casa Selvedge concept brand 01
    Sportswear · Edinburgh Tier · Brand

    Notice how a sportswear brand's PDP looks when every frame is on-brief.

    Aerock

    Hero + detail + social · 4:5 stills · 24h turnaround
    See the build →
  2. AI-generated lookbook still for Noor & Veil ... Modest fashion, London, Casa Selvedge concept brand 02
    Modest · London Tier · Empire

    Picture a modest fashion grid that respects the brief without compromising craft.

    Noor & Veil

    Modesty-aware model training · 7 days end-to-end
    See the build →
  3. AI-generated lookbook still for Larchmont ... Linen bedding & ceramics, Cotswolds, Casa Selvedge concept brand 03
    Homewares · Cotswolds Tier · Studio

    Imagine a homewares catalogue moving at the speed of your drop calendar.

    Larchmont

    Lifestyle + grid · garment-to-context pipeline
    See the build →
  4. AI-generated lookbook still for Lior House ... Premium loungewear, Manchester, Casa Selvedge concept brand 04
    Loungewear · Manchester Tier · Studio

    Watch a loungewear range scale across formats without a single shoot day.

    Lior House

    1:1 + 4:5 social cuts · same-day variant generation
    See the build →

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