§ Process
Three moves between you and your next campaign.
Casa Selvedge is an AI-led creative agency for UK Shopify fashion brands. The process below is what separates a generator from a studio: brand DNA mapping, custom-trained models, vision QA on every frame, and direct delivery to the channels your customers actually see.
- 01 Send
Send your products. We map your brand DNA in 48 hours.
Onboarding starts the moment a Shopify URL or a folder of brand references lands in our inbox. Within 48 hours, the studio has parsed your hero garments, decoded your existing campaign references, and produced a one-page brand DNA document — fabrics, lighting, models, mood, colour palette, copy voice — that becomes the spec for every asset that follows.
Onboarding is a real artefact, not a kickoff slide. You receive it as a PDF before the first lookbook is generated. If anything in it does not feel like your brand, it is rewritten before generation begins.
Onboarding · 48 hours
- 02 Generate
We generate. Your year of campaigns, by lunch.
Generation is run by an in-house pipeline that combines Flux Pro for stills and Kling 1.6 for motion, with a brand-trained LoRA on every Brand and Empire tier customer. The pipeline produces campaign stills, detail crops, ad-format variants and brand-trained model variants in parallel — typically 60–80 candidates per finished asset before vision QA filters it down.
Vision QA is the gate. Every frame is scored against anatomy, garment fidelity, brand consistency, and tonal accuracy. Roughly 30% of first-pass output is rejected before it ever reaches your client portal. You see only the keepers.
Production · Daily batches
- 03 Approve
You approve. Same-day shipping to Shopify, Klaviyo, Meta.
Daily batches land in your Notion client portal. One click per asset — approve, request a variant, or reject. Approved assets are pushed directly to Shopify (PDP, hero collection, lifestyle), Klaviyo (email-ready WebP at three breakpoints), and Meta Business Manager (static + carousel + 9:16 reel-cover).
Average turnaround from approval to channel-live is under four hours on a working day. The whole loop — from morning batch to Shopify-published asset — typically closes the same day.
Delivery · 24h turnaround
§ Inside the pipeline
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01 How do you train a brand-specific model?
On Brand and Empire tiers, the studio trains a custom LoRA on 30–80 of your existing campaign and product photographs. Training takes 24–48 hours. The resulting model produces imagery that holds your fabrics, lighting style, and model archetype across hundreds of new compositions.
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02 What is in the quality gate?
A vision-QA model scores every frame on anatomy (fingers, hands, faces), garment fidelity (seams, stitching, drape, brand-correct silhouette), tonal accuracy versus your brand DNA spec, and content safety. Anything scoring below threshold is regenerated. The cost of rejected output is absorbed by the studio.
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03 How does approval work?
Each asset arrives in a Notion-based client portal with three actions — approve, request a variant, reject. Approved assets are pushed to your Shopify, Klaviyo and Meta integrations within four working hours. The portal keeps a running ledger of monthly volume, approval rate, and time-to-channel.