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§ Concept brand

Aerock

Sportswear · Edinburgh · Sample tier · Brand

Sportswear Hero + detail + social · 4:5 stills · 24h turnaround

§ The brief

Aerock was built as a concept brand for premium technical sportswear. The brief: prove the production system can hold the visual language of a small-batch sportswear label across a hero collection, daily PDP frames, and ad-creative variants ... without booking a single shoot day. Six days from kickoff to a delivered lookbook.

§ The build

Brief in. Lookbook out.

Aerock ... before, generic product page Their product page · today
Aerock ... after, Casa Selvedge editorial What we made them

§ What we built

  • Brand DNA spec ... fabric, light, terrain, model archetype
  • Custom brand-trained model for technical sportswear
  • Hero + detail + social lookbook in 4:5 stills
  • 24-hour batch turnaround once the model was trained
  • Channels delivered to: Shopify · Klaviyo · Meta Business Manager

Want this for your brand?

15 minutes on a call. No deck, no pitch. Send your Shopify URL beforehand and a sample lookbook will be waiting when you arrive.

Book a 15-minute call